![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets.png)
Aug 3, 2021 | News and Media
Olympic sponsorships aren’t just for television commercials anymore. Increasingly they extend to tweets, TikToks, and Instagram posts. But just how much is a social post worth from an Olympian? Hookit, a San Diego–based analytics firm that specializes in sports...
![[Jalopnik] Here’s How Racing’s Five Most Popular Categories Stack Up Demographically](https://hookit.com/wp-content/uploads/2021/08/getty-images-from-jalopnik-motorsports-audiences-png.png)
Jul 31, 2021 | News and Media
These social media metrics help point out where motorsport can do better. Racing has always been something of an anomaly when it comes to popularity, either outshining everything or fading away into the background. Right now, we’re sitting somewhere in the latter...
![[Sports Pro Media] Examining the top motorsports series on social media](https://hookit.com/wp-content/uploads/2021/08/BBM-July-series-compared.png)
Jul 29, 2021 | News and Media
BlackBook’s official data partner Hookit analyses the social media performance of five of the top motorsport series, including Formula One, Nascar and MotoGP. The importance of social media 2021 has seen full seasons resume across motorsport, but with differing...
![[Los Angeles Times] Simone Biles, the greatest gymnast alive, could be the next marketing GOAT too](https://hookit.com/wp-content/uploads/2021/08/LA-Times-Simone-Biles.png)
Jul 26, 2021 | News and Media
There’s a reason for the rhinestone goat outlined on Simone Biles’ leotard. At 24, Biles has redefined what’s possible in gymnastics by performing complex skills few in the world can match. It’s why she’s acknowledged to be the Greatest of All Time (try abbreviating...
Jul 21, 2021 | Athlete Spotlights, Insights
Getting max sponsorship value out of every branded post The Tokyo 2020 Summer Olympic Games (in 2021) begin in 2 days. The athletes are in Tokyo and ready to compete. Your partnerships are set and your athletes have more ability to promote your brand now than in any...
![[Jalopnik] Here’s How Racing’s Five Most Popular Categories Stack Up Demographically](https://hookit.com/wp-content/uploads/2021/08/getty-images-from-jalopnik-motorsports-audiences-png-45x45.png){kind=small}