Sponsorship Analytics

Evaluate Your Portfolio

Know which assets are performing for your brand goals

Measure & Monitor

Track performance against standardized sponsorship KPIs


Compare performance within your portfolio, against potential partners and competitor rosters


Insights in the platform help you take action to improve value and sponsorship ROI

Activate More Intelligently

Use audience, persona, and content analysis to pick the right partners for each initiative


Roster Report

Every sponsored entity in one list. All looking at the same metrics, including:

  • Followers
  • Total Engagement
  • Posts Promoting Your Brand
  • Promotional Effectiveness
  • Value Generated For Your Brand

This is the easiest way to see which entities are performing and which are lagging. Sort by any date range to know how performance has changed over time.

Promotional Effectiveness Score Analysis

Compare all your sponsorship portfolio’s performance.

The Promotion Effectiveness score is a composite score out of 100, made up of 5 normalized sub-scores that look at posting habits, content creation, and fan/follower engagement on branded content. Learn more about the PE Score here.


Audience Analysis

Get a deeper understanding of your own followers as well as that of each sponsored entity. You know your consumer; now you’ll know how to connect with them in a more engaging and authentic manner. The platform offers two levels of audience data:

Standard: Age, gender, location from authenticated accounts

Advanced: Age, gender, location, ethnicity, language, device usage, HHI, interests, top mentions, top hashtags, sentiment

Use this data to match existing partners with upcoming campaigns and product launches.



Content Analysis

The best performing posts from your every sponsored entity in one view. No more screenshots or social profile scrolling. With each post, you’ll see:

  • Who Posted It
  • Platform
  • Value For Your Brand
  • Promotion Quality
  • Total Engagement

Filter posts for a specific team, event, influencer or league, by promotion type, content type, or social platform. You can also to search by hashtag or keyword to track value for a specific brand campaign.

Share of Voice

Ever wonder how your brand stands out in a sea of sponsorships? Now you can know how much each partner is promoting your brand compared to other brands.

“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”

Ryan Lauder, Director of Consumer Engagement, TaylorMade Golf Company

“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy.”

Ray Hilvert, VP Sports Marketing, New Balance

“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”

Carrie Woodward, Global Partnerships Dir., Michelin

“Vans uses Hookit to capture the true value of how social works for each of our athletes and events. For the first time, Vans can measure and prove ROI on our events and athletes on social media.”

Bobby Gascon, Dir. Global Marketing / Action Sports, Vans

What’s New



THE STATE OF SPORTS MARKETING ON SOCIAL MEDIA The goal of Hookit’s 2021 Sponsorship Year In Review is to provide a benchmark for brands and properties in sports to understand how they measure up on social media, where sponsorship value comes from, and how it is being...

read more
VIDEO: F1 Sponsorship & Social Media Season Recap

VIDEO: F1 Sponsorship & Social Media Season Recap

Key Takeaways from 2021 & Lessons for 2022 Watch Roger Breum, Hookit’s Head of Marketing & Sponsorship Insights, walk you through the social media reach & growth of the series over the past season, the sponsorship impact for brands and which brands saw the...

read more

Trusted by leading brands across industries

We work with brands and rights holders across all major sports and esports: