Key Takeaways from 2021 & Lessons for 2022

Watch Roger Breum, Hookit’s Head of Marketing & Sponsorship Insights, walk you through the social media reach & growth of the series over the past season, the sponsorship impact for brands and which brands saw the best results, the top campaigns throughout the season, and key lessons and takeaways as we look forward to the 2022 campaign.

Click here to watch the video. (18 minutes)

What’s in the video:

  • Social Reach of Formula 1 including comparison to other major sports leagues & top races
  • Sponsorship Value in Formula 1 including top brands, top industries, & where the value comes from
  • Top Brand Campaigns from the 2021 season
  • Key Lessons for 2022 planning


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