How it Works

Hookit helps you optimize your sponsorship portfolio

We Track the Data That Matters

Technology is changing the way people consume media, including live sports and entertainment. Most adults now watch TV with a 2nd screen in hand. Social & digital media have eclipsed traditional media in exposure & activation spend. 

As a brand marketer, you know this. That’s why “Social Promotion” is the 2nd most popular sponsorship ask behind “Category Exclusivity”. In-event activations by themselves aren’t enough anymore in today’s world of the connected fan. You have to reach them where they are, online.

Leveraging sponsorship assets through social media has become a must. This is where every fan engagement is measurable and trackable, so you can know which partners are promoting your brand and who is doing it the best to help you engage your target consumer.


The Hookit Approach

Social and digital media are the perfect proxy to drive sponsorship strategy & decisions across your entire organization. Why? Depth & access to near real-time statistics gives you data you can use.

Capture Data

500,000+ entities tracked in near real-time across all major social media platforms including Facebook, Instagram, Twitter, VK, Weibo, Twitch and YouTube

Track Your Portfolio

We track what matters to you against standardized sponsorship KPIs

Take Action

Hookit technology provides insights, recommendations, and reporting to improve your sponsorships


Brands working with Hookit have seen a 3x increase in sponsorship value in one year


Access near real-time dashboards and tools that drive smarter decisions.


Dedicated consultants advise your team on getting the most from your properties.


Know the true value your sponsorship portfolio is returning.


Invest with confidence. Identify which properties are performing best in the sports ecosystem and how their content fits with your brand image and messaging.


Want to reach a specific target demographic with your sponsorship investment? Hookit Audience Matching can tell you which properties reach your key consumers.


The Hookit dashboard brings all your promotional campaigns into one view so you can see which of your investments are performing and which need to up their game.


With data to prove the value received from partners, it’s easy to identify where to spend more and how to optimize your sponsorship spend to reach your sponsorship objectives.


Need to justify your marketing spend? See the ROI of your entire sponsorship portfolio in one platform and build reports for executives to prove the impact of each investment.

Ready to EVOLVE Your Sponsorships?

Insights to increase impact

Smart Sponsorship™

With so many pulls on the marketing budget, sports sponsorship needs to prove its value.
Here’s how Hookit can help you achieve and exceed your ROI and ROO goals.



  • Talk to our experts who know what works across industries and audiences
  • Know what audience you are reaching through your partnerships
  • Track promotional campaigns and see improvement from event to event
  • Understand which properties are driving the most value and how to replicate that success


  • Get the most out of your sponsorship investments

  • Share insights with your properties to refine and optimize your social media strategies in real time to maximize impact and exposure

  • Identify what platforms drive the most value per post and how to post more effectively to generate higher value for your brand

Original Athlete Image Sources:
Serena Williams US Open 2013” by Edwin Martinez from The Bronx [CC BY 2.0 (]
Cristiano Ronaldo Portugal” by Анна Нэсси [CC BY-SA 3.0 GFDL]
JJWatt” by Jeffrey Beall [CC BY-SA 3.0 (]

Click Links Below to Learn More About:

Spontech || Sport Graph || Hookit Valuation Model || Promotional Effectiveness Score


“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”

Ryan Lauder, Director of Consumer Engagement, TaylorMade Golf Company

In every opportunity, we recommend Hookit as the platform to use when measuring sponsorship valuation. We can’t imagine choosing a better partner for 2018.

Mike Rau, Marketing, NHRA

“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”

Carrie Woodward, Global Partnerships Dir., Michelin

“Vans uses Hookit to capture the true value of how social works for each of our athletes and events. For the first time, Vans can measure and prove ROI on our events and athletes on social media.”

Bobby Gascon, Dir. Global Marketing / Action Sports, Vans

What’s New



THE STATE OF SPORTS MARKETING ON SOCIAL MEDIA The goal of Hookit’s 2021 Sponsorship Year In Review is to provide a benchmark for brands and properties in sports to understand how they measure up on social media, where sponsorship value comes from, and how it is being...

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VIDEO: F1 Sponsorship & Social Media Season Recap

VIDEO: F1 Sponsorship & Social Media Season Recap

Key Takeaways from 2021 & Lessons for 2022 Watch Roger Breum, Hookit’s Head of Marketing & Sponsorship Insights, walk you through the social media reach & growth of the series over the past season, the sponsorship impact for brands and which brands saw the...

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Trusted by leading brands across industries

We work with brands and rights holders across all major sports and esports: