Smart Sponsorship

Solutions for Brands

Measure every dollar spent to maximize sponsorship ROI

Start with standardized KPIs

Current Portfolio

Measure & Optimize
Existing Assets

Monitor and improve promotional value, score brand fit with audience data to activate more effectively

Valuation (AAV)

Promotional Effectiveness Score

Estimated AAV

Alignment Score

Future Portfolio

Discover & Evaluate
New Partners

Search the Sport Graph by your sponsorship criteria, add to watchlist and evaluate against your existing partners

Utilize those KPIs across your organization to deliver ROI/ROO

“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”

Ryan Lauder

Director, Consumer Engagement, TaylorMade

Use Cases By Role

Sports Marketing

  • Discover and evaluate new partners
  • Justify sponsorship decisions with ROO/ROI
  • Optimize current portfolio value & performance
  • Benchmark your performance over time using KPIs
  • Predict future performance and value

Brand Marketing

  • Determine the most effective sponsorship assets to activate based on audience/geo
  • Align sponsorship asset audiences to your target consumer
  • Optimize content strategy to drive maximum value and engagement
  • Predict value of content to make the most intelligent decisions with your resources

“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”

Ryan Lauder, Director of Consumer Engagement, TaylorMade Golf Company

“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy.”

Ray Hilvert, VP Sports Marketing, New Balance

“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”

Carrie Woodward, Global Partnerships Dir., Michelin

“Vans uses Hookit to capture the true value of how social works for each of our athletes and events. For the first time, Vans can measure and prove ROI on our events and athletes on social media.”

Bobby Gascon, Dir. Global Marketing / Action Sports, Vans

What’s New

2021 SPONSORSHIP YEAR IN REVIEW

2021 SPONSORSHIP YEAR IN REVIEW

THE STATE OF SPORTS MARKETING ON SOCIAL MEDIA The goal of Hookit’s 2021 Sponsorship Year In Review is to provide a benchmark for brands and properties in sports to understand how they measure up on social media, where sponsorship value comes from, and how it is being...

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VIDEO: F1 Sponsorship & Social Media Season Recap

VIDEO: F1 Sponsorship & Social Media Season Recap

Key Takeaways from 2021 & Lessons for 2022 Watch Roger Breum, Hookit’s Head of Marketing & Sponsorship Insights, walk you through the social media reach & growth of the series over the past season, the sponsorship impact for brands and which brands saw the...

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We work with brands and rights holders across all major sports and esports: