Apr 8, 2019 | Company News
San Diego, CA – The playoff-bound San Jose Sharks have partnered with Hookit, the market leader in sponsorship measurement and evaluation, to optimize their promotional campaigns and report on their impact for corporate partners. With brands such as SAP, Alaska...
Feb 7, 2019 | Company News
Mexico’s most decorated futbol team and current Liga MX champions, Club América, have signed Hookit as their sponsorship intelligence platform. The multi-season deal will see Hookit track the value that Club América is creating for the team’s sponsors and help Club...
Oct 26, 2018 | Company News
Hookit, the pioneer in sponsorship technology, is proud to announce a long-term partnership with the reigning American League Central Division Champion Cleveland Indians. As the chosen sponsorship evaluation provider for the Indians, Hookit will track and measure...
Sep 24, 2018 | Company News
The world of sports sponsorship is rapidly changing with 84% of display advertising now programmatic. That’s according to Scott Tilton, CEO of Hookit. The U.S.-based business, which assists brands and properties buy and sell sponsorships more effectively, has created...
Sep 17, 2018 | Company News
The iSportconnect 2018 Brands Masterclass is just hours away. Several leading brands and executives from around the world will be taking part in tomorrow’s (Tuesday’s) premier invitation-only event in London, including sponsorship valuation pioneers, Hookit. Speaking...
Sep 3, 2018 | Company News
The Hookit Marketability Score was created especially for SportsPro’s 2018 50 most marketable athletes, here’s how it works. The Hookit Marketability Score is a measure of an athlete’s engagement across their promoted posts on four of the main social media...
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