There’s a reason for the rhinestone goat outlined on Simone Biles’ leotard.

At 24, Biles has redefined what’s possible in gymnastics by performing complex skills few in the world can match. It’s why she’s acknowledged to be the Greatest of All Time (try abbreviating it).

When it comes to monetizing her abilities through sponsorships and other marketing deals, Biles may be just as special thanks to her unique combination of generational talent, leadership ability, social advocacy and knack for managing her own narrative.

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