Value Promised, Value Delivered.
That’s Sponsorship Intelligence.
Sponsorship Analytics and Valuation Platform™
Introducing SPONTELLIGENCE, one platform to manage every aspect of your sponsorships, from start to end. Identify the right sponsorship partners. Maximize impact and value of your promotional campaigns. Strengthen your negotiations with proven value.
“Hookit’s technology does a great job of monitoring, aggregating and valuing social posts for our corporate partners.”
Richie Smith, Dir., Strategy & Analytics, Boston Celtics
“Hookit provides clear financial valuation of our social initiatives, including complete access to all necessary social metrics by event, driver, team, and sponsor.”
CJ O’Donnell, Chief Marketing Officer, INDYCAR
“Hookit’s capabilities complement our strategy for industry-leading insights and business intelligence enabling us to demonstrate tangible ROI across all of our marketing activities.”
Zak Brown, Executive Director of McLaren Technology
“Hookit’s data has helped us supplement conversations to aid in selling and reporting on our social media posts.”
Sean Smith, Director, Corporate Partnership Analytics, Monumental S&E
THE STATE OF SPORTS MARKETING ON SOCIAL MEDIA The goal of Hookit’s 2021 Sponsorship Year In Review is to provide a benchmark for brands and properties in sports to understand how they measure up on social media, where sponsorship value comes from, and how it is being...
Key Takeaways from 2021 & Lessons for 2022 Watch Roger Breum, Hookit’s Head of Marketing & Sponsorship Insights, walk you through the social media reach & growth of the series over the past season, the sponsorship impact for brands and which brands saw the...
Sponsorship is a unique form of marketing. Unlike advertisements, sponsorships leverage an individual or organization and all of the attention they garner. Athletes, teams, and leagues drive exposure and value for a brand via their owned social channels, but they also...
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We work with brands and rights holders across all major sports and esports.