Smart Sponsorship

Solutions for Sports Properties

Prove the value your organization delivers to brand partners

Value Promised, Value Delivered.

That’s Sponsorship Intelligence.

Sponsorship Analytics and Valuation Platform™

Introducing SPONTELLIGENCE, one platform to manage every aspect of your sponsorships, from start to end. Identify the right sponsorship partners. Maximize impact and value of your promotional campaigns. Strengthen your negotiations with proven value.

How does your organization prove value to sponsors?

“Hookit provided us the technology and resources to identify, analyze, and demonstrate to LAFC corporate partners the engagement that our team has built across multiple social platforms for our supporters and fans, all in advance of the inaugural season.”

Tom Penn

President, LAFC

How can you use this?


At each stage, Hookit can help. When researching what sponsors to target, get information on the top brands that will be your highest impact sponsors along with their predicted current sponsorship mix.


Use data that resonates in your pitch presentations and makes the impact you need to close a sponsor. Benchmark against other properties to justify why your organization is a fit for that brand with fan demographics and proven valuation data.


Once you close, you need maximum impact for your partner. Hookit provides data & insights to optimize your campaigns to be sure to overdeliver for your clients. Your team can track what is happening to maximize those efforts in real-time.


It’s important to show impact and reporting that is clean and informative. Share reports through your dashboard with your sponsors to blow them away with tangible data aligned specifically to their ROI and ROO goals.


Once you demonstrate your impact, renewal discussions become easier. With data to prove your worth, sponsors can easily justify renewing and increasing their sponsorship spend with you!

Hookit’s technology does a great job of monitoring, aggregating and valuing social posts for our corporate partners.

Richie Smith, Dir., Strategy & Analytics, Boston Celtics

Hookit provides clear financial valuation of our social initiatives, including complete access to all necessary social metrics by event, driver, team, and sponsor.

CJ O’Donnell, Chief Marketing Officer, INDYCAR

Hookit’s capabilities complement our strategy for industry-leading insights and business intelligence enabling us to demonstrate tangible ROI across all of our marketing activities.”

Zak Brown, Executive Director of McLaren Technology

Hookit’s data has helped us supplement conversations to aid in selling and reporting on our social media posts.

Sean Smith, Director, Corporate Partnership Analytics, Monumental S&E

What’s New



THE STATE OF SPORTS MARKETING ON SOCIAL MEDIA The goal of Hookit’s 2021 Sponsorship Year In Review is to provide a benchmark for brands and properties in sports to understand how they measure up on social media, where sponsorship value comes from, and how it is being...

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VIDEO: F1 Sponsorship & Social Media Season Recap

VIDEO: F1 Sponsorship & Social Media Season Recap

Key Takeaways from 2021 & Lessons for 2022 Watch Roger Breum, Hookit’s Head of Marketing & Sponsorship Insights, walk you through the social media reach & growth of the series over the past season, the sponsorship impact for brands and which brands saw the...

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We work with brands and rights holders across all major sports and esports.