BlackBook’s official data partner Hookit analyses the social media performance of five of the top motorsport series, including Formula One, Nascar and MotoGP.

The importance of social media

2021 has seen full seasons resume across motorsport, but with differing levels of fans allowed on site depending on the series. Additionally, TV ratings have been declining since the back half of 2020, leading brands and properties to seek new ways to engage with fans. This, combined with the rise of new social media channels like TikTok, IGTV and Reels, has led to an ever increasing importance of social media for properties across all sports, motorsport included.

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