Feature image credit: Srixon/Cleveland Golf (Wiki Commons)

Hookit Event Analysis: The Masters 2021

Perhaps Golf’s premier event, The Masters at Augusta National never disappoints. From Tiger’s win in 2019 to a delayed, fall-foliage backdrop in 2020, to the first Japanese winner in 2021, The Masters continues to deliver for fans, athletes, and brand sponsors. We looked at a variety of sponsorship metrics and highlighted the brands coming out on top in each.


Here are the top 10 brands by Sponsorship Value (AAV) from the week of The Masters 2021:

  1. Srixon
  2. Nike
  3. Titleist
  4. Lexus
  5. TaylorMade Golf
  6. PING
  7. Adidas
  8. Under Armour
  9. Callaway Golf
  10. Workday

From top to bottom, #1 brand by AAV Srixon received 5x as much value as #10 brand by AAV Workday on 3x as many branded posts. The PGA Tour and The Masters owned accounts combined to generate over 70% of the value for brands. The top athletes by value over the week were Bubba Watson, Brooks Koepka, Henrik Stenson, Rory McIlroy, & Justin Rose.


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