Hookit Sport Graph™

Track the entire sports & influencer ecosystem

At the core of our technology is our Sport Graph™.

We actively track 500,000+ entities, including every professional athlete and major influencer, team, league, event property, and venue, across Facebook, Instagram, Twitter, YouTube, Weibo, VK, and Twitch, aggregating all the engagement on everything they post to track for brand value.

What We Track



Ready to EVOLVE Your Sponsorships?

Click Links Below to Learn More About:

How it Works || Spontech || Hookit Valuation Model || Promotional Effectiveness Score


“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”

Ryan Lauder, Director of Consumer Engagement, TaylorMade Golf Company

“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy.”

Ray Hilvert, VP Sports Marketing, New Balance

“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”

Carrie Woodward, Global Partnerships Dir., Michelin

Hookit provides clear financial valuation of our social initiatives, including complete access to all necessary social metrics by event, driver, team, and sponsor.

CJ O’Donnell, Chief Marketing Officer, INDYCAR

What’s New



THE STATE OF SPORTS MARKETING ON SOCIAL MEDIA The goal of Hookit’s 2021 Sponsorship Year In Review is to provide a benchmark for brands and properties in sports to understand how they measure up on social media, where sponsorship value comes from, and how it is being...

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VIDEO: F1 Sponsorship & Social Media Season Recap

VIDEO: F1 Sponsorship & Social Media Season Recap

Key Takeaways from 2021 & Lessons for 2022 Watch Roger Breum, Hookit’s Head of Marketing & Sponsorship Insights, walk you through the social media reach & growth of the series over the past season, the sponsorship impact for brands and which brands saw the...

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Trusted by leading brands across industries

We work with brands and rights holders across all major sports and esports: