These social media metrics help point out where motorsport can do better.

Racing has always been something of an anomaly when it comes to popularity, either outshining everything or fading away into the background. Right now, we’re sitting somewhere in the latter option, with widespread attempts being made to draw in new audiences. But it only takes one look at the demographics of these sports to understand where we can improve.

This new data comes to us from Sportspromedia, a site that has partnered with Hookit, which analyzes social media data. The site analyzed the top-five most popular motorsports in America: NASCAR, F1, MotoGP, Formula E, and Supercross. Important to note is the lack of IndyCar being included in these studies.

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