Press Release: 50 Most Marketable Brands in Sport 2021
London, UK – 20th September, 2021 NIKE RETAINS STATUS AS WORLD’S MOST MARKETABLE BRAND IN SPORT Global sportswear giant tops SportsPro’s second annual list of the World’s 50 Most Marketable Brands powered by Hookit Adidas, Emirates, Santander and Red Bull...
Tokyo 2020: A Full Analysis of Sponsorship Impact Across Social Media
The Most Social Olympics Ever The Olympics are over, the medals have been handed out, but the impact for brands is still being counted. For many Olympic athletes, their star shines brightest once in a lifetime or only once every 4 years. Tokyo 2020 (in 2021) was their...
Formula 1 Midseason Social Media & Sponsorship Report
SPORTS MARKETING & SOCIAL MEDIA PERFORMANCE IN THE GLOBAL RACING SERIES Halfway through the race calendar, Formula 1 has seen massive growth in 2021 compared to the COVID-impacted 2020 season. With a global audience coming from every corner of the world, social...
Brands at the Tokyo 2020 Olympics – First 10 days of competition
From the Opening Ceremony on 23rd July through the second weekend of competition (1st August), over $25M in brand sponsorship value has been generated by the athletes, teams, NOCs, and governing bodies on social media. Naturally, the IOC has led the value creation,...Get to Know Hookit
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