Match With Sponsors
Confirm brand partners from among likely partners and input your contractual obligations
See Value Created For Partners
Get access to your own performance metrics & rankings
Know Your Audience
See detailed audience data so you know who your fans are and what they’re interested in
Collaborate with Partners
With everyone looking at the same data, creating value for both sides is easy
Track your performance on social with charts that show performance over time. Analyze the data to see what can be improved upon and how to become a better ambassador for your brand partners.
Track Sponsor Obligations
Stay on top of your contracted requirements with each sponsor with automated promotional post identification each time you post about your different partner brands. Hit and exceed your goals every month.
Everything is a competition. Know where you stack up compared to other athletes and influencers in your sport or space when it comes to social engagements, followers, and total posts.
Get detailed insight into who your fans are, what they like, and where they’re from. Some of the aggregated audience metrics you can access include:
Use this data to pitch new partners or with existing partners to show them that your biggest fan is their ideal consumer.
Receive monthly scorecard reports with metrics about how you’re performing for each sponsor, contractual obligations to be met the upcoming month, and insights to help you get even better next month.
Ready to Win on Social?
“We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.”
Ryan Lauder, Director of Consumer Engagement, TaylorMade Golf Company
“Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy.”
Ray Hilvert, VP Sports Marketing, New Balance
“Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.”
Carrie Woodward, Global Partnerships Dir., Michelin
“Vans uses Hookit to capture the true value of how social works for each of our athletes and events. For the first time, Vans can measure and prove ROI on our events and athletes on social media.”
Bobby Gascon, Dir. Global Marketing / Action Sports, Vans
2021 SPONSORSHIP YEAR IN REVIEW
THE STATE OF SPORTS MARKETING ON SOCIAL MEDIA The goal of Hookit’s 2021 Sponsorship Year In Review is to provide a benchmark for brands and properties in sports to understand how they measure up on social media, where sponsorship value comes from, and how it is being...
VIDEO: F1 Sponsorship & Social Media Season Recap
Key Takeaways from 2021 & Lessons for 2022 Watch Roger Breum, Hookit’s Head of Marketing & Sponsorship Insights, walk you through the social media reach & growth of the series over the past season, the sponsorship impact for brands and which brands saw the...
Measure Your Sponsorship Amplification with Earned Media Analysis
Sponsorship is a unique form of marketing. Unlike advertisements, sponsorships leverage an individual or organization and all of the attention they garner. Athletes, teams, and leagues drive exposure and value for a brand via their owned social channels, but they also...
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