![[SportsPro Media] Hookit’s Social Report | 2020, Part Four – Assessing Formula One’s year so far](https://hookit.com/wp-content/uploads/2020/10/SPM_F1-August-2020.jpg)
Aug 5, 2020 | News and Media
In a study of Formula One’s 2020 season, Hookit, the BlackBook’s official data partner, reveals the social media winners from the global motorsport series. After Formula One finally held its first Grand Prix of 2020 on 5th July,...
![[Sports Business Journal] SBJ Unpacks: NBA Return Gives TNT Boost Over Pre-COVID Viewership](https://hookit.com/wp-content/uploads/2020/01/brandrewardathl-featimg.jpg)
Aug 1, 2020 | News and Media
From the beginning of the NBA bubble on July 7 through July 28, the league, teams and players generated $63 million for 53 brand partners, which include all the jersey sponsors, many top league sponsors, and a handful of athlete sponsors, according to data provided to...
![[SportsPro Media] A secret to success on Instagram and other social media takeaways from the Insider Series](https://hookit.com/wp-content/uploads/2020/10/SPM_Instagram-success-July-2020.jpg)
Jul 25, 2020 | News and Media
Drawing on the expertise of rights holders, broadcasters and other creators from across the sports social media ecosystem, SportsPro’s latest Insider Series event looked to provide insight into what works in that medium. With much to...
![[Forbes] Weekday Races Give NASCAR Partners Valuable Social Media Data](https://hookit.com/wp-content/uploads/2020/10/Forbes_NASCAR-weekday-races-July-2020.jpg)
Jul 9, 2020 | News and Media
Roger Breum, Hookit’s marketing head, explained that there is a large decrease in social media value for NASCAR partners during the few weekday races thus far. Prior to the COVID-19 shutdown, races (all on the weekend) averaged $960,000 in value generated...
![[SportsPro Media] Hookit’s Social Report | 2020, Part Three – How is Nascar performing on its return?](https://hookit.com/wp-content/uploads/2020/10/SPM_BBM-Part-3-June-2020.jpg)
Jul 2, 2020 | News and Media
In a study of Nascar’s 2020 season, Hookit, the BlackBook’s official data partner, reveals who in the US stock car racing series has been winning on social. In this month’s data deep dive, Hookit went under the hood of Nascar, its teams and...
![[Ministry of Sport] Podcast Episode 13: Hookit CEO Scott Tilton](https://hookit.com/wp-content/uploads/2020/10/MoS-Podcast-June-2020-e1601669344305.png)
Jun 18, 2020 | News and Media
Hookit Co-Founder & CEO Scott Tilton joins Ben Parsons to discuss the future of sponsorship technology Watch the podcast here: https://ministryofsport.com.au/episode-13-scott-tilton/
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets-45x45.png){kind=small}