In a study of Nascar’s 2020 season, Hookit, the BlackBook’s official data partner, reveals who in the US stock car racing series has been winning on social.

In this month’s data deep dive, Hookit went under the hood of Nascar, its teams and drivers after the US stock car racing series returned to racing in mid-May.

Assessing how the races performed on social media before the shutdown to after the shutdown, the data also examines the difference in how mid-week races performed compared to weekend races. Drawing on data from the day prior through to the day following the race itself, the bitesize breakdown below looks at Nascar’s social media performance.

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