In a study of Formula One’s 2020 season, Hookit, the BlackBook’s official data partner, reveals the social media winners from the global motorsport series.

After Formula One finally held its first Grand Prix of 2020 on 5th July, Hookit’s monthly data deep dive takes a look at the social media ecosystem of the global motorsport series, including its teams and drivers.

Firstly, BlackBook’s official data partner looks at the value generated by the various social media accounts associated directly or indirectly with Formula One during the first half of the year, when there were no official races. Then, Hookit assesses each race weekend, looking at data from the day before to the day after racing.

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