![[SportsPro Media] PODCAST | Who’s emerging stronger from the Covid-19 pandemic?](https://hookit.com/wp-content/uploads/2020/10/SPM_Podcast-June-2020.png)
Jun 5, 2020 | News and Media
This week’s podcast assesses who is coming out of lockdown in the best shape as sport continues its return to play, with Hookit’s Scott Tilton also giving his thoughts on the most eye-catching uses of digital channels by brands and rights holders. With...
![[SportsPro Media] NFL draft gave Cincinnati Bengals 412% social media boost](https://hookit.com/wp-content/uploads/2020/10/SPM_NFL-Draft-June-2020.jpg)
Jun 5, 2020 | News and Media
Tom Brady signing helps Tampa Bay Buccaneers to 343% engagement increase. The National Football League’s (NFL) 2020 draft saw several of its franchises enjoy a surge in social media engagement, with the Cincinnati Bengals seeing a 412 per cent increase, according to...
![[SportsPro Media] ‘It’s a giant reset button’: Hookit’s view on the role of analytics in sponsorship post-coronavirus](https://hookit.com/wp-content/uploads/2020/10/SPM_COVID-sponsorship-reset-May-2020.jpg)
May 30, 2020 | News and Media
Scott Tilton, chief executive and co-founder of California-based measurement specialist Hookit, on the trends in sponsorship amid a global health pandemic and why understanding ROI is more important than ever. Whist coronavirus might be rewriting some of the givens...
![[SportsPro Media] BlackBook Motorsport 2020: The racing industry weighs its post-pandemic future](https://hookit.com/wp-content/uploads/2020/10/SPM_BB-release-May-2020.jpg)
May 28, 2020 | News and Media
Released this week, the latest edition of the BlackBook of Motorsport features every major championship promoter, as well as a range of other key industry stakeholders, all of whom are facing untold financial pressures as they scramble to reopen for business following...
![[SportsPro Media] Hookit’s Social Report | 2020, Part Two – How did the series, teams and brands perform?](https://hookit.com/wp-content/uploads/2020/10/SPM_BBM-Part-2-May-2020.jpg)
May 28, 2020 | News and Media
Hookit, the Black Book’s official data partner, reveals who in motorsport was winning on social during the months of March and April, when racing was predominantly on hold. The social media teams of various motorsports were gearing up for new seasons when...
![[AdExchanger] Skullcandy: ‘We’ve Become A Wildly Metrics-Driven Company’](https://hookit.com/wp-content/uploads/2020/10/AdExchanger_moodboostSkullcandy-May-2020.jpg)
May 23, 2020 | News and Media
How do you justify increasing spend in this economic environment? Because it’s working. How do you know? We’ve become a wildly metrics-driven company, and we see that we’re crushing our ROAS goals. We’re fortunate to have a product that resonates right now, that’s...
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets-45x45.png){kind=small}