This week’s podcast assesses who is coming out of lockdown in the best shape as sport continues its return to play, with Hookit’s Scott Tilton also giving his thoughts on the most eye-catching uses of digital channels by brands and rights holders.
With more sports properties pencilling in return dates, SportsPro editor at large Eoin Connolly, digital editor Tom Bassam and deputy editor Sam Carp discuss who they believe are coming out the best – and worst – from the sports hiatus. (02:18)
Then, Eoin chats to Scott Tilton, chief executive and co-founder of sponsorship technology company Hookit, to hear his thoughts on the most notable uses of digital channels by brands and rights holders during the coronavirus lockdown, as well as future trends on social platforms. (32:24)
Listen to the podcast here: https://www.sportspromedia.com/analysis/coronavirus-sport-return-hookit-scott-tilton-podcast