Spontech Spotlight
Tokyo 2020: A Full Analysis of Sponsorship Impact Across Social Media
The Most Social Olympics Ever The Olympics are over, the medals have been handed out, but the impact for brands is still being counted. For many Olympic athletes, their star shines brightest once in a lifetime or only once every 4 years. Tokyo 2020 (in 2021) was their moment to shine and shine they did. From 16th July to 15th August (a week...
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Spontech Blog
![[SportsPro Media] A secret to success on Instagram and other social media takeaways from the Insider Series](https://hookit.com/wp-content/uploads/2020/10/SPM_Instagram-success-July-2020-400x250.jpg)
[SportsPro Media] A secret to success on Instagram and other social media takeaways from the Insider Series
Drawing on the expertise of rights holders, broadcasters and other creators from across the sports social media ecosystem, SportsPro's latest Insider Series event looked to provide insight into what works in that medium. With much to...
![[Forbes] Weekday Races Give NASCAR Partners Valuable Social Media Data](https://hookit.com/wp-content/uploads/2020/10/Forbes_NASCAR-weekday-races-July-2020-400x250.jpg)
[Forbes] Weekday Races Give NASCAR Partners Valuable Social Media Data
Roger Breum, Hookit’s marketing head, explained that there is a large decrease in social media value for NASCAR partners during the few weekday races thus far. Prior to the COVID-19 shutdown, races (all on the weekend) averaged $960,000 in value generated...
![[SportsPro Media] Hookit’s Social Report | 2020, Part Three – How is Nascar performing on its return?](https://hookit.com/wp-content/uploads/2020/10/SPM_BBM-Part-3-June-2020-400x250.jpg)
[SportsPro Media] Hookit’s Social Report | 2020, Part Three – How is Nascar performing on its return?
In a study of Nascar's 2020 season, Hookit, the BlackBook's official data partner, reveals who in the US stock car racing series has been winning on social. In this month's data deep dive, Hookit went under the hood of Nascar, its teams and drivers after the...
How Brands Can Use Data During Sponsorship Negotiations
How Spontech Can Help You When Renewing Contracts The last several years have brought a lot of changes to the sponsorship world. Of these changes is the move to more effectively reach target audiences with partners through social media. Social has become the #1 way...
![[Ministry of Sport] Podcast Episode 13: Hookit CEO Scott Tilton](https://hookit.com/wp-content/uploads/2020/10/MoS-Podcast-June-2020-e1601669344305-400x250.png)
[Ministry of Sport] Podcast Episode 13: Hookit CEO Scott Tilton
Hookit Co-Founder & CEO Scott Tilton joins Ben Parsons to discuss the future of sponsorship technology Watch the podcast here: https://ministryofsport.com.au/episode-13-scott-tilton/
The Impact of Coronavirus on Sponsorship Value In Global Football
A Special Report Like most industries around the globe, the global football world screeched to a halt as the coronavirus spread and grew into a worldwide pandemic. By early March, major European leagues like the English Premier League, German Bundesliga, Spanish La...
![[SportsPro Media] PODCAST | Who’s emerging stronger from the Covid-19 pandemic?](https://hookit.com/wp-content/uploads/2020/10/SPM_Podcast-June-2020-400x250.png)
[SportsPro Media] PODCAST | Who’s emerging stronger from the Covid-19 pandemic?
This week's podcast assesses who is coming out of lockdown in the best shape as sport continues its return to play, with Hookit's Scott Tilton also giving his thoughts on the most eye-catching uses of digital channels by brands and rights holders. With more sports...
![[SportsPro Media] NFL draft gave Cincinnati Bengals 412% social media boost](https://hookit.com/wp-content/uploads/2020/10/SPM_NFL-Draft-June-2020-400x250.jpg)
[SportsPro Media] NFL draft gave Cincinnati Bengals 412% social media boost
Tom Brady signing helps Tampa Bay Buccaneers to 343% engagement increase. The National Football League’s (NFL) 2020 draft saw several of its franchises enjoy a surge in social media engagement, with the Cincinnati Bengals seeing a 412 per cent increase, according to...
![[SportsPro Media] ‘It’s a giant reset button’: Hookit’s view on the role of analytics in sponsorship post-coronavirus](https://hookit.com/wp-content/uploads/2020/10/SPM_COVID-sponsorship-reset-May-2020-400x250.jpg)
[SportsPro Media] ‘It’s a giant reset button’: Hookit’s view on the role of analytics in sponsorship post-coronavirus
Scott Tilton, chief executive and co-founder of California-based measurement specialist Hookit, on the trends in sponsorship amid a global health pandemic and why understanding ROI is more important than ever. Whist coronavirus might be rewriting some of the givens...