![[Forbes] Weekday Races Give NASCAR Partners Valuable Social Media Data](https://hookit.com/wp-content/uploads/2020/10/Forbes_NASCAR-weekday-races-July-2020.jpg)
Jul 9, 2020 | News and Media
Roger Breum, Hookit’s marketing head, explained that there is a large decrease in social media value for NASCAR partners during the few weekday races thus far. Prior to the COVID-19 shutdown, races (all on the weekend) averaged $960,000 in value generated...
![[SportsPro Media] Hookit’s Social Report | 2020, Part Three – How is Nascar performing on its return?](https://hookit.com/wp-content/uploads/2020/10/SPM_BBM-Part-3-June-2020.jpg)
Jul 2, 2020 | News and Media
In a study of Nascar’s 2020 season, Hookit, the BlackBook’s official data partner, reveals who in the US stock car racing series has been winning on social. In this month’s data deep dive, Hookit went under the hood of Nascar, its teams and...
![[Ministry of Sport] Podcast Episode 13: Hookit CEO Scott Tilton](https://hookit.com/wp-content/uploads/2020/10/MoS-Podcast-June-2020-e1601669344305.png)
Jun 18, 2020 | News and Media
Hookit Co-Founder & CEO Scott Tilton joins Ben Parsons to discuss the future of sponsorship technology Watch the podcast here: https://ministryofsport.com.au/episode-13-scott-tilton/
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets-45x45.png){kind=small}