![[SportsPro Media] Hookit’s Motorsport Insight | A look back at motorsport sponsorship in 2020 and Daytona 500 analysis](https://hookit.com/wp-content/uploads/2021/03/SPM_Motorsports-YIR-Daytona-500-Feb-2021.jpg)
[SportsPro Media] Hookit’s Motorsport Insight | A look back at motorsport sponsorship in 2020 and Daytona 500 analysis
BlackBook official data partner Hookit analysed many of the major motorsport events and series in 2020, looking back at how sponsorship performed throughout the year. Also included is a special analysis of the 2021 Daytona 500 to kick off this year’s partnership....
The State of Sports Marketing in 2021
Report: 2020 Sponsorship Year In Review Hookit’s 2020 Sponsorship Year In Review is compiled to allow marketers to benchmark their brand against other brands in their segment who are also investing in sports sponsorship as well as across industry verticals. The data...
Motorsports Year In Review: A Look Back At Social Media Performance Across Racing In 2020
Total Sponsorship Value Generated (AAV): $948,102,379 # Entities Active on Social: 3,093# Followers: 889M# Posts (% branded): 1.3M (45% Include Brand Promotion)# Social Interactions: 3.3B Top Brands BrandIndustry2020 Total AAVRed BullBeverage $ ...Get to Know Hookit
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets-45x45.png){kind=small}