BlackBook official data partner Hookit analysed many of the major motorsport events and series in 2020, looking back at how sponsorship performed throughout the year. Also included is a special analysis of the 2021 Daytona 500 to kick off this year’s partnership.

With the 2021 motorsport season nearing the start for some series and having already started for others, spontech specialist Hookit analysed how sponsored social media posts performed throughout 2020. 

Included in the analysis are several top teams, drivers and riders from a variety of top series, which were chosen due to their high Adjusted Ad Value (AAV) – or, in this context, total sponsorship value generated. In addition, Hookit took a special look at February’s Daytona 500 and analysed the impact for brands involved in the event.  

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