Event Recap: Australian Open 2021

Event Recap: Australian Open 2021

Mar 1, 2021 | Athlete Spotlights

In tracking the hundreds of athletes participating, the event accounts as well as the tour accounts, nearly 300 sports entities were active on social media during the Australian Open tracking window, beginning 5 February (3 days before the event began) and ending 24...
Event Recap: NASCAR’s 2021 Daytona 500

Event Recap: NASCAR’s 2021 Daytona 500

Feb 22, 2021 | Athlete Spotlights

While last year’s data is useful for benchmarking, racing has already begun for some series in 2021. NASCAR’s flagship event, the Daytona 500, kicked off the season on 14 February. We tracked the drivers, teams, venue, and NASCAR accounts on social media to evaluate...
Event Recap: Super Bowl LV

Event Recap: Super Bowl LV

Feb 12, 2021 | Athlete Spotlights

The Tampa Bay Buccaneers won Super Bowl LV on Sunday, but the Kansas City Chiefs generated more value for brand partners. The top brands promoted across the NFL during and in the lead up to the Super Bowl on social media: Nike, PepsiCo, Verizon, PepsiCo’s...
Event Recap: X Games Aspen 2021

Event Recap: X Games Aspen 2021

Feb 4, 2021 | Athlete Spotlights

4 major sponsors of the X Games came out as the top 4 brands, with Red Bull, a major sponsor of many athletes in the event, rounding out the top 5. The X Games owned accounts drove the majority of the value (55%), but when it comes to athletes, snowboarder Anna Gasser...