4 major sponsors of the X Games came out as the top 4 brands, with Red Bull, a major sponsor of many athletes in the event, rounding out the top 5. The X Games owned accounts drove the majority of the value (55%), but when it comes to athletes, snowboarder Anna Gasser needed just one post to drive the most value for brands. Her post showing highlights of her slopestyle run promoted multiple brands, both deliberately and through incidental background exposure, reducing the promotion quality for any of the brands in the post.
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