May 28, 2021 | Athlete Spotlights
Hookit analyzed how Formula 1, the teams, and drivers performed during the days leading up to and just after one of racing’s biggest events, the Monaco Grand Prix. Instead of “on the track” performance, Hookit focused on the value that these organizations and...
![[SportsPro Media] Supercross sees growth during ‘back to normal’ 2021 season](https://hookit.com/wp-content/uploads/2021/05/SportsPro-Media_Supercross_Hookit_analysis-May-2021.jpg)
May 7, 2021 | News and Media
BlackBook official data partner Hookit analysed Supercross’ social growth as the series 2021 season comes to an end. The Supercross championship is the largest off-road motorcycle racing championship in the world. The typical season stretches from early January...
![[SportsPro Media] Analysing social engagement and sponsorship value of F1 2021 liveries](https://hookit.com/wp-content/uploads/2021/05/SportsPro_Hookit_F1_liveries-May-2021.jpg)
Apr 3, 2021 | News and Media
BlackBook official data partner Hookit analysed one of the biggest off-season developments in Formula One, the build-up to and the release of the 2021 liveries. The 2021 Formula One season begun on 28th March. But before that, spontech specialist Hookit analysed the...
![[SportsPro Media] Hookit’s Motorsport Insight | A look back at motorsport sponsorship in 2020 and Daytona 500 analysis](https://hookit.com/wp-content/uploads/2021/03/SPM_Motorsports-YIR-Daytona-500-Feb-2021.jpg)
Feb 28, 2021 | News and Media
BlackBook official data partner Hookit analysed many of the major motorsport events and series in 2020, looking back at how sponsorship performed throughout the year. Also included is a special analysis of the 2021 Daytona 500 to kick off this year’s partnership....
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets-45x45.png){kind=small}