![[SportsPro Media] Hookit’s Motorsport Insights | Ranking the social sponsorship performance of 2020’s series champions](https://hookit.com/wp-content/uploads/2021/03/SPM_JoanMir_Dec-2020.jpg)
[SportsPro Media] Hookit’s Motorsport Insights | Ranking the social sponsorship performance of 2020’s series champions
Hookit, the BlackBook’s official data partner, bids to find out if the winners of Formula One, Nascar, Formula E, MotoGP and Supercross were also champions for their partners. With the 2020 motorsport season virtually at an end, Hookit analysed the...![[SportsPro Media] Hookit’s Motorsport Insights | Ranking Nascar’s social stars from the 2020 season](https://hookit.com/wp-content/uploads/2021/03/SPM_Nascar-Nov-2020.jpg)
[SportsPro Media] Hookit’s Motorsport Insights | Ranking Nascar’s social stars from the 2020 season
Hookit, the BlackBook’s official data partner, looks into the performance of Nascar, its teams and drivers during the 2020 season. As Nascar nears the end of its season with the Championship event at Phoenix Raceway, Hookit went under the hood...
The rise of spontech in the motorsports industry
$46B – Projected spend by brands on sports sponsorship in 2018 37% – Percentage of sponsors who have a standardized process of measuring sponsorship More than $46B is expected to be spent this year by brands on sports sponsorship, but 63% of sponsors DO...
Motorsports today: Where are the fans and how to engage them for sponsorship ROI
Entities across all categories of motorsports agree on one thing — motorsports as we know it is experiencing a major disruption. Newer technologies, change in audience habits and interests, and drop in traditional viewership are some factors that have pushed...Get to Know Hookit
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