![[Forbes] The World’s Highest-Paid Soccer Players 2020: Messi Wins, Mbappe Rises](https://hookit.com/wp-content/uploads/2020/10/Forbes_Messi-Top-Paid-September-2020.jpg)
Sep 15, 2020 | News and Media
When it comes to measuring the greatest players in the world’s most beautiful game, the focus inevitably turns to a pair of rivals with household names and exclusive claims to being the only team-sport athletes to earn $1 billion during their careers. It may be time...
![[Forbes] NBA Cracks The TikTok Code As U.S. Takes Aim At World’s Hottest Media App](https://hookit.com/wp-content/uploads/2020/10/Forbes_TikTok-September-2020.jpg)
Sep 11, 2020 | News and Media
The leagues all want a part of the app, but the NBA, whose TV viewers are 43 years old on average, is well ahead of the pack on TikTok, where more than 60% of the audience is under 30. The NBA’s following of 11.7 million is twice as large as any other sports...
![[Sports Business Journal] SBJ Unpacks: NFL Takes The Stage](https://hookit.com/wp-content/uploads/2020/01/brandrewardathl-featimg.jpg)
Sep 11, 2020 | News and Media
FIRST TWO ROUNDS OF NHL PLAYOFFS GENERATE $14.5 MILLION IN SOCIAL SPONSORSHIP VALUE Through the first two rounds of the NHL playoffs, $14.5 million in social media sponsorship value was generated for the top-performing brands and sponsors, according to data provided...
![[Forbes] The Next Billion Dollar Athlete: Lionel Messi Closing In](https://hookit.com/wp-content/uploads/2020/10/Forbes_Messi-Billionnaire-1080x675.png)
Aug 22, 2020 | News and Media
After a disappointing season, the soccer superstar is eyeing the exit at Barcelona, but he still is on pace to reach that astronomical goal alongside Tiger Woods, Floyd Mayweather and, yes, Cristiano Ronaldo. The only move Lionel Messi really needs to make to become...
Aug 14, 2020 | News and Media
MLS TOURNAMENT GENERATES STRONG SPONSORSHIP NUMBERS ON SOCIAL During the MLS is Back Tournament, which concluded Tuesday evening, the league, clubs and players generated $8.5 million in social media sponsorship value, according to data from social...
Aug 6, 2020 | News and Media
MLS’ RETURN GENERATES OVER $6 MILLION IN SPONSORSHIP VALUE Throughout the MLS is Back Tournament, the league, teams and players have generated $6.3 million in sponsorship value for 32 brands, including all main jersey sponsors and key league sponsors, according...
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets-45x45.png){kind=small}