The leagues all want a part of the app, but the NBA, whose TV viewers are 43 years old on average, is well ahead of the pack on TikTok, where more than 60% of the audience is under 30. The NBA’s following of 11.7 million is twice as large as any other sports league or team’s, according to Hookit. The NBA also laps the field on videos posted (2,210), video views (1.5 billion) and engagements (211 million).

“The content is also really unique and new. Other platforms have become glossier, while TikTok allows teams and brands to tell a more personal story without it being so polished.”

Roger Breum

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