Brands that effectively leverage their female ambassadors

Brands that effectively leverage their female ambassadors

Oct 22, 2019 | Insights

Brands are always looking to create an elite roster of ambassadors who will help them reach their brand goals, such as reaching new audiences, increasing brand awareness and more. This usually means having a good balance of both male and female influencers. With...
The Evolution of sponsorship – Brand sponsorship summit

The Evolution of sponsorship – Brand sponsorship summit

Oct 7, 2019 | Insights

Thought leaders from top sponsorship brands convened at Hookit’s bi-annual brand summit last week, where they talked about all things sponsorship. Brand representatives discussed sponsorship and the challenges it brings, ways to lead the industry using technology, and...
Best practices for an Engaging Brand Ambassador

Best practices for an Engaging Brand Ambassador

Sep 23, 2019 | Insights

For a brand, partnering with an athlete or influencer can be very rewarding, but there is always some risk involved as they will be representing your brand to their followers. How they present your brand needs to feel authentic rather than promotional. Their behavior...
It’s a Match! Pairing the right FAN with the right BRAND

It’s a Match! Pairing the right FAN with the right BRAND

Sep 20, 2019 | Insights

Sports fans spend money on their favorite teams and their favorite brands. But how do teams and brands know which fans are the right fit for their partnership? This was one among the many questions addressed by CRO Kimberly Cook, at the NSF webinar last week. ...
How Brands Can Leverage Audience Analysis

How Brands Can Leverage Audience Analysis

Sep 11, 2019 | Insights

Understanding Your Social Media Audience The audience is one of the most important parts of a successful sponsorship. Brands need to create sponsorship campaigns that will resonate with their target audience, and in order to create that perfect sponsorship, they need...