Benchmarking Athletes: Identifying Top Performers and Under Performers In Your Portfolio
Brands spend a considerable amount of time and effort in identifying the perfect ambassadors who will help drive the goals of the brand, both on and off the field. Not all ambassadors are the same – there are variations among them, such as the audiences they identify...
Social Media ROI: Which Posts Drive the Most Value for Your Brand
As most who have spent any time in digital marketing know, leveraging social media as part of an overall cohesive digital marketing strategy is essential to the overall growth of a brand. But, how do you know which types of posts, or social networks, are really...
Why Athletes & Influencers Need To Switch To Instagram’s Creator (or Business) Profiles
3 Key Takeaways Instagram drives nearly 70% of brand value, so if you (or your athlete) aren’t on Instagram with an account that can be measured, you’re missing a big opportunity.Creator Accounts were built for athletes and influencers, allowing them to see data on...
Grading Athletes – How Scorecards Can Make You A Better Sports Marketer
Brands have been using sponsored properties and individuals to promote themselves and their products for many years. These brand ambassadors are chosen to help the brand grow and expand its horizons because they are considered to have significant influence over the...
Likes Vanishing on Instagram? What This Means For Brands
Context – What’s Happening? This year, Instagram has been experimenting with hiding “Likes” in countries across the globe. The test hit the US this month, causing alarm for American influencers and brands. The major concern among brands and...Get to Know Hookit
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