Sponsorship in the NBA
Top League Partners Getting Most Value Two Months into 2020 Hundreds of brands have their hand in sponsoring different NBA athletes, teams, and the league. With all of the value the world of sports sponsorship has to offer, the ability to quantify that value is...
2019 Year in Review Report: Brand Sponsorships by the Numbers
Technology continues to revolutionize the world of sponsorship. Digital media evolves daily with no intent to stop. Artificial Intelligence is one part of that evolution that seeks to help brands advance their promotional strategies, and optimize their sponsorships....
The Game within The Game
Who Won the Super Bowl from a Brand Perspective? On Sunday, February 2nd, the Kansas City Chiefs and the San Francisco 49ers took the field at Hard Rock Stadium in Miami for Super Bowl LIV. Millions of fans tuned in from across the United States to watch not only the...
How Brands Can Reward Athletes & Influencers for Social Media Performance
6 Steps To Implementing Sponsorship Incentives Into Athlete Contracts With consumers increasingly avoiding any kind of advertising that comes their way, brands are looking to their athletes and influencers to promote and endorse them on their social media channels to...
How to Value Your Partner & Ambassador Campaigns
Tracking your 2020 marketing campaigns across your own and partner channels 2020 marks the start of a new year and a new decade. Along with it, many brands are rolling out fresh new brand campaigns. With the ability to reach and engage target consumers on a mass...Get to Know Hookit
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