Sports seasons came to a sudden halt and fans may not be back in stadiums en masse for months. When sports do come back, how are brands and sports organizations planning to renew the activations and fan engagement campaigns that drive value? In this webinar, Hookit CRO Kimberly Cook moderates a discussion among leading brand marketers on how they will address the changes needed to keep sports marketing as a successful form of marketing for their brands and what to expect when games restart.
- Ricardo Fort, Head of Global Sponsorships – Coca-Cola
- Eelco van der Noll, Head of Partnerships – AB InBev
- James Hagen, UK CEO – Huski Chocolate
- Patrick Lowe, Head of Sales in North America for La Liga