San Diego, CA – The playoff-bound San Jose Sharks have partnered with Hookit, the market leader in sponsorship measurement and evaluation, to optimize their promotional campaigns and report on their impact for corporate partners. With brands such as SAP, Alaska Airlines, and Kaiser Permanente as partners, the San Jose Sharks strive to be a best-in-class partner to those organizations. Data and insights provided by Hookit will help the Sharks to exceed the goals agreed upon with these partners at the outset when it comes to social & digital promotion.

“With Hookit, we will be able to track the impact that our organization is having when promoting our world-class partners. By knowing what content works, we can optimize our campaigns to engage the right fans for the right brands,” said John Castro, Vice President of Corporate Partnerships at the San Jose Sharks.

“The Sharks are consistently among the best in the league on the ice and we are excited to support them to be best-in-class off the ice,” said Kimberly Cook, Chief Revenue Officer at Hookit. “By leveraging spontech, their organization will stay a step ahead of their competition when it comes to proving the value they deliver for partner brands.”

For questions about the partnership, contact

About the San Jose Sharks
The San Jose Sharks are a professional ice hockey team in the National Hockey League (NHL) based in San Jose, California. As members of the NHL’s Pacific Division of the Western Conference, the team plays its home games at SAP Center at San Jose. The Sharks were founded as an expansion team in 1991 and made their NHL debut in the 1991-92 season. To date, the Sharks have won six Pacific Division titles and made the playoffs in 21 of their first 27 seasons, including 14 of the last 15 years – the most in the NHL during that span. The team advanced to the Stanley Cup Final for the first time in franchise history in the 2015-16 season.

About Hookit
A pioneer in the spontech space, Hookit is the leading single-source platform for quantifying sports sponsorship value in today’s age of new media. Hookit works with brands and rights holders across sports and esports, including the likes of Audi, Activision Blizzard, the Boston Celtics, and more to expand their sponsorship intelligence, allowing them to buy and sell sponsorships more effectively.