The world of sports sponsorship is rapidly changing with 84% of display advertising now programmatic.

That’s according to Scott Tilton, CEO of Hookit.
The U.S.-based business, which assists brands and properties buy and sell sponsorships more effectively, has created a new category to aid with overall sponsorship measurement. ‘Spontech’ helps sponsors measure value across multiple social and digital platforms by analysing overall engagement.

Speaking exclusively to iSportconnect, Tilton said that the sports sponsorship marketplace is constantly evolving and that major brands and companies can all benefit from the Spontech tool.

This post originally appeared on iSportConnect.