Feb 12, 2021 | Athlete Spotlights
The Tampa Bay Buccaneers won Super Bowl LV on Sunday, but the Kansas City Chiefs generated more value for brand partners. The top brands promoted across the NFL during and in the lead up to the Super Bowl on social media: Nike, PepsiCo, Verizon, PepsiCo’s...
Feb 4, 2021 | Athlete Spotlights
4 major sponsors of the X Games came out as the top 4 brands, with Red Bull, a major sponsor of many athletes in the event, rounding out the top 5. The X Games owned accounts drove the majority of the value (55%), but when it comes to athletes, snowboarder Anna Gasser...
Dec 11, 2019 | Athlete Spotlights
With the Highest Social Interactions Among Fans The 2019 edition of the F1 championship is now (sadly) over. The duo Hamilton/Mercedes proved once more they’re the best in the business, with the team continuing their unbeaten run in the hybrid era. While Ferrari and...
Dec 11, 2019 | Athlete Spotlights
With the Highest Social Interactions Among Fans November in the Premier League was undisputedly dominated by managerial change, but it was also packed with some great goals and match action that has set up a festive period many are salivating over. Let’s take a look...
Dec 11, 2019 | Athlete Spotlights
With the Highest Social Interactions Among Fans NBA teams are starting to find their identity and hit their stride. The Lakers have gotten off to an impressive 21-3 start, with the Bucks leading the East at 20-3. There are a number of highlights and content that has...
Nov 27, 2019 | Athlete Spotlights
Thanksgiving and football go hand-in-hand. There are three NFL matchups this year on Thanksgiving: Bears vs. Lions, Bills vs. Cowboys, and Saints vs. Falcons. The Cowboys have the most social interactions since the start of the season with 37M, and the Lions have the...
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