2014 WCT Social Media Leaders: The Half Way Point

Jul 7, 2014 | Athlete Spotlights

2014 WCT Social Media Leaders: The Half Way Point 03/01/14 to 06/30/14 Hookit tracked 51 WCT Surfers halfway through the 2014 competition season that generated over three million new fans and 37.5 million fan interactions. Alana Blanchard came up on top with 2,198,558...

2014 Supercross Social Media Report

May 20, 2014 | Athlete Spotlights

With the Motocross season starting this week, we wanted to provide a recap on the Supercross season noting the riders’ impact and activity in social media. Hookit tracked 96 top riders during the entire 2014 SX season that generated over two million new...

Athlete Social Media Report From Sochi 2/4-2/19

Feb 20, 2014 | Athlete Spotlights

Who’s winning social gold at Sochi?  Check out the infographic and interesting stats below to take a deeper look at the athletes’ impact in social media. Some Highlights for 2/04-2/19/14 27.4M Total Fans 5.95M News Fans (27.7% total increase across all...

January Hookit Index Rankings Are Live

Feb 1, 2014 | Athlete Spotlights

See where 1,000+ pro athletes most active in social media stacked up January at prod.hookit.com/ai. About the Hookit IndexThe Hookit Index tracks and measures athletes’ real-time fan interactions in social media (i.e. new likes, followers, shares, mentions,...

Athlete Spotlight: Jason Schroeder

Jan 30, 2014 | Athlete Spotlights

Athlete Spotlight: Jason Schroeder Age: 19 Sport: Downhill Mountain biking Hometown: San Diego, California Current Location: Encinitas, California When it comes to riding and competing, how has 2014 been so far for you? So far 2014 has been really good! This is...