December 2014 Freestyle BMX Social Media Report

Jan 13, 2015 | Athlete Spotlights

131 Riders Tracked 208K New Fans 8.3M Fan Interactions In December, Hookit tracked 131 BMX riders and their social media reach. Together they generated 8.3M fan interactions and garnered 208K new fans. Of these new followers 86.6% originated from Facebook, 8.7% came...

December 2014 Motocross Social Media Report

Jan 13, 2015 | Athlete Spotlights

134 Riders Tracked 442.9K New Fans 9.2M Fan Interactions In December, Hookit tracked 134 of the top motocross riders. Together they gathered 442.9K new followers and generated 9.2M fan interactions. Of those new fans, 58.5% came from Facebook, 34.4% from Instagram and...

November 2014 Motocross Social Media Report

Dec 4, 2014 | Athlete Spotlights

134 Riders Tracked 547.7KNew Fans 7.7M Fan Interactions  In November, Hookit tracked 134 of the top motocross riders. Together they gathered 547.7K new followers and generated 7.7M fan interactions.Of those new fans, 55.1% came from Instagram, 40.4% from Facebook...

October 2014 Surf Social Media Report

Nov 18, 2014 | Athlete Spotlights

54 Surfers Tracked 923.3k New Fans 13.4M Fan Interactions In October, Hookit tracked 54 surfers and their social media reach. Together they garnered 923k new fans and generated 13.4M fan interactions. Coming in the lead for total fan interactions for the men was...

October 2014 Motocross Social Media Report

Nov 11, 2014 | Athlete Spotlights

135 460.7k 7.8M Riders Tracked News Fans Fan Interactions Hookit tracked 134 of the top Motocross riders in the month of October. Together these athletes aggregated 461k new fans and 7.8M fan interactions. Instagram dominated the source of new fans with 66.5% of all...

October 2014 BMX Social Media Report

Nov 1, 2014 | Athlete Spotlights

116 Riders Tracked            350.2K New Fans            6.6M Fan Interactions   In October, Hookit tracked 116 of the top BMX riders. Together their reach generated 6.6 million fan interactions and over...