May 10, 2017 | Athlete Spotlights
Last week Dale Earnhardt Jr. made the announcement that he would be retiring from racing at the end of the 2017 season. With this announcement came a lot of speculation and criticism on how Dale Jr.’s exit would impact the NASCAR brand. To get a better idea on...
Mar 2, 2016 | Athlete Spotlights
Last weekend the 2016 Monster Energy Supercross made it’s way to Atlanta for it’s eighth round and the start of the 250SX East Championship. Out of all the east coast riders Malcom Stewart joined the rankings in the number one spot in regards to...
Feb 23, 2016 | Athlete Spotlights
Hookit, the most comprehensive platform to track, measure and value the total sports ecosystem on social & digital media, has identified Cristiano Ronaldo as the world’s first athlete to reach 200 million social media followers across Facebook, Instagram and...
Feb 9, 2016 | Athlete Spotlights
Round 5 of the 2016 Monster Energy Supercross in Glendale not only brought new leaders on the track but also in the social media rankings! A first place finish in the 250 Main Event is just what Christian Craig needed to boost himself into the number...
Mar 18, 2015 | Athlete Spotlights
158 Riders Tracked 497.1K New Fans 8.9M Fan Interactions In February, Hookit tracked 158 of the top motocross riders. Together they gathered 497.1K new followers and generated 8.9M fan interactions. Of those new fans, 62.9% came from Instagram, 25.8% from Facebook and...
Feb 11, 2015 | Athlete Spotlights
134 Riders Tracked 751.5K New Fans 10.7M Fan Interactions In January, Hookit tracked 134 of the top motocross riders. Together they gathered 751.5K new followers and generated 10.7M fan interactions. Of those new fans, 60.2% came from Instagram, 26.6% from Facebook...