Last week Dale Earnhardt Jr. made the announcement that he would be retiring from racing at the end of the 2017 season. With this announcement came a lot of speculation and criticism on how Dale Jr.’s exit would impact the NASCAR brand. To get a better idea on just how valuable Earnhardt and his team are to NASCAR we took a look into how big Earnhardt’s impact on social media is and how much value he drives compared to other drivers.


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