Sports Marketing on TikTok: A Brand Marketer’s Guide

Sports Marketing on TikTok: A Brand Marketer’s Guide

Mar 8, 2021 | Insights

Leveraging Your Ambassadors On The Platform What is TikTok? It’s a social video platform that has a heavy dependence on music / sound. Content is filled with dances, challenges, lip syncing, comedy, talent videos, pranks, and more. More importantly, why should...
Event Recap: Australian Open 2021

Event Recap: Australian Open 2021

Mar 1, 2021 | Athlete Spotlights

In tracking the hundreds of athletes participating, the event accounts as well as the tour accounts, nearly 300 sports entities were active on social media during the Australian Open tracking window, beginning 5 February (3 days before the event began) and ending 24...
Event Recap: NASCAR’s 2021 Daytona 500

Event Recap: NASCAR’s 2021 Daytona 500

Feb 22, 2021 | Athlete Spotlights

While last year’s data is useful for benchmarking, racing has already begun for some series in 2021. NASCAR’s flagship event, the Daytona 500, kicked off the season on 14 February. We tracked the drivers, teams, venue, and NASCAR accounts on social media to evaluate...