Feb 5, 2019 | News and Media
It isn’t inconceivable that, sometime in the not-too-distant future, football matches will no longer be 90 minutes long. Cricket introduced T20 in 2003 and it took off. Some of tennis’ biggest stars, including Andy Murray and Novak Djokovic, have called for...
Jan 29, 2019 | News and Media
Basketball continues to rule the roost when it comes to sports and social media with the Golden State Warriors still the most popular franchise online. The NBA team featured in 29 million social interactions for December, according to spontech ranking experts, Hookit....
Jan 25, 2019 | News and Media
As any marketer worth their salt will know, money lavished on sport is not always money well spent. Even for brands with the deepest pockets, securing return on investment is never guaranteed. In a fast-changing and increasingly fragmented media landscape, the...
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