Hookit Director of Marketing, Roger A. Breum, joins Dr. Kenneth Cortsen from UCN & USF to talk about new trends and tendencies in sports sponsorship, including:

  • how digitization blends in with traditional approaches
  • leveraging data to gain better insights in terms of sponsorship measurement
  • intangible and tangible elements of sponsorship
  • the characteristics of good activation
  • important aspects to consider in an international sponsorship context

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