The Promotional Effectiveness Score: A Key Sponsorship KPI

The Promotional Effectiveness Score: A Key Sponsorship KPI

May 31, 2019 | Insights

In all, brands will spend $150B+ in 2019 on sports sponsorship and activation worldwide. (1)  Sponsorship typically accounts for ~20% of a large brand’s marketing budget, with some brands like AB InBev and Pepsi spending north of $350M each year on sponsorship...
Whitepaper: Financial Brands in Sponsorship

Whitepaper: Financial Brands in Sponsorship

May 29, 2019 | Insights

Financial Services & Sponsorship – an overview Sports sponsorships are one of the best ways for a brand to place themselves in front of target audiences and gain brand recognition and recall. Although financial services are not an endemic sponsorship option...