The FIFA Women’s World Cup kicks off in France on Friday, when the host county takes on South Korea at 3 p.m. ET. Expectations are high for the top-ranked United States in the monthlong event. The U.S. is seeking a fourth World Cup title after victories in 1991 (the first year of the event), 1999, and in 2015. With a tournament win, Team USA would become just the second-ever country to win back-to-back Women’s World Cup titles; Germany took the trophy in 2003 and 2007.

U.S. striker Alex Morgan — subject of a recent TIME cover story — is the biggest star in U.S. soccer. In April, Morgan, 29, became the third-youngest American player (behind Mia Hamm and Abby Wambach) to score 100 international goals. She has endorsement deals with companies like Nike, Coca-Cola, and Proctor & Gamble deodorant brand Secret, and a social media following in the millions. According to Hookit, a sports sponsorship analytics company, she delivers five times the social media engagement rate of the number two U.S. women’s player, Carli Lloyd. What’s more, she tops the engagement rate of the top-ranked men’s player, Christian Pulisic, sixfold. Among female athletes worldwide, she ranks fifth in social media engagement, trailing only Ronda Rousey, Serena Williams, Simone Biles and Maria Sharapova.

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