Best practices for an Engaging Brand Ambassador

Best practices for an Engaging Brand Ambassador

Sep 23, 2019 | Insights

For a brand, partnering with an athlete or influencer can be very rewarding, but there is always some risk involved as they will be representing your brand to their followers. How they present your brand needs to feel authentic rather than promotional. Their behavior...
It’s a Match! Pairing the right FAN with the right BRAND

It’s a Match! Pairing the right FAN with the right BRAND

Sep 20, 2019 | Insights

Sports fans spend money on their favorite teams and their favorite brands. But how do teams and brands know which fans are the right fit for their partnership? This was one among the many questions addressed by CRO Kimberly Cook, at the NSF webinar last week. ...
Top 10 Esports Players – August 2019

Top 10 Esports Players – August 2019

Sep 13, 2019 | Athlete Spotlights

Top 10 Esports Players with the Highest Social Interactions Among Fans Esports, undoubtedly, needs more love and attention from brands. Many marketers are unfamiliar with the territory as, unlike many traditional sports, these games have only existed for a few decades...
Top 10 MLB Players – August 2019

Top 10 MLB Players – August 2019

Sep 13, 2019 | Athlete Spotlights

Top 10 MLB Players with the highest social interactions among fans After the trade deadline on July 31, MLB organizations either start to think of the postseason or plans for next year. Teams are making late season runs for a Wild Card spot, and the toll of the long...