This is a glimpse into Ronaldo’s post-career ambitions: the CR7 business empire. There’s little else to achieve on the pitch. His 17-year playing career has been spent obliterating records, lifting trophies and collecting individual awards. This doesn’t mean he’s about to hang up the boots anytime soon as he’s quick to remind us, he’s just shaping a legacy that extends beyond the pitch.

Data from Hookit, a sports sponsorship analytics platform, says Ronaldo has more followers across Facebook, Instagram and Twitter than any other athlete and he generated 887.2 million interactions during the first six months of 2019. The next closest? Messi with a meagre 361.1 million. On Instagram, he’s not just the most popular athlete on the planet, he’s the most popular person – with 185 million followers. More than the likes of The Rock, Beyonce and Ariana Grande. More than every team in the Premier League combined.

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