![[Sports Business Journal] SBJ Unpacks: More NFL Staffers Return To Park Avenue](https://hookit.com/wp-content/uploads/2020/01/brandrewardathl-featimg.jpg)
Aug 6, 2020 | News and Media
MLS’ RETURN GENERATES OVER $6 MILLION IN SPONSORSHIP VALUE Throughout the MLS is Back Tournament, the league, teams and players have generated $6.3 million in sponsorship value for 32 brands, including all main jersey sponsors and key league sponsors, according...
![[SportsPro Media] Hookit’s Social Report | 2020, Part Four – Assessing Formula One’s year so far](https://hookit.com/wp-content/uploads/2020/10/SPM_F1-August-2020.jpg)
Aug 5, 2020 | News and Media
In a study of Formula One’s 2020 season, Hookit, the BlackBook’s official data partner, reveals the social media winners from the global motorsport series. After Formula One finally held its first Grand Prix of 2020 on 5th July,...
Aug 1, 2020 | News and Media
From the beginning of the NBA bubble on July 7 through July 28, the league, teams and players generated $63 million for 53 brand partners, which include all the jersey sponsors, many top league sponsors, and a handful of athlete sponsors, according to data provided to...
Jul 25, 2020 | Uncategorized
The NWSL Challenge Cup heading into Sunday’s Chicago Red Stars-Houston Dash championship game has generated more than $1.1 million for brand partners, over half of which went to Procter & Gamble’s Secret brand, according to data provided to SBJ’s David...
![[SportsPro Media] A secret to success on Instagram and other social media takeaways from the Insider Series](https://hookit.com/wp-content/uploads/2020/10/SPM_Instagram-success-July-2020.jpg)
Jul 25, 2020 | News and Media
Drawing on the expertise of rights holders, broadcasters and other creators from across the sports social media ecosystem, SportsPro’s latest Insider Series event looked to provide insight into what works in that medium. With much to...
![[FORTUNE] How much is a tweet from an Olympian worth?](https://hookit.com/wp-content/uploads/2021/08/Fortune-Olympian-Tweets-45x45.png){kind=small}