Non-Mainstream Athletes That Drive High Earned Media Value
What is the most popular sport in the world? With over 750 sports played across the world, this question invariably creates differences in opinion among the billions of sports fans globally. Depending on popularity and fan base, certain sports may be mainstream for a...
How to be the LEADER in Sports Sponsorship
“Using statistical analysis, small-market teams can compete by buying assets that are undervalued by other teams and selling ones that are overvalued by other teams.” — Grantland On reading this statement if Moneyball was the first thing that came to your mind — YOU...And the NBA All star WINNER is..
Who has better odds of winning the All Star game this week? Team LeBron? Or Team Curry? Answer: It’s NEITHER. With all the buzz surrounding the NBA All Star game this weekend and the odds and bets about who will win, the real winners are — BRANDS. Brands and sponsors...How To Calculate Sponsorship ROI And Capture The Impact of your Sponsorship $$$
CRO Kimberly Cook of Hookit presented about Hookit’s unique value proposition for the sports industry at the National Sports Forum including how to calculate sponsorship ROI on February 11, 2018, as part of the NSF Tech Tank. The panel of judges were: Dave Mullins,...Get to Know Hookit
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