Spontelligence — the future of sponsorship intelligence

Spontelligence — the future of sponsorship intelligence

Sponsorship is the indispensable factor for any entity in the sports ecosystem. It is the stimulus that helps teams, leagues, athletes and events focus on achieving their objectives and growth. However, finding and retaining sponsors as well as proving value for them...
Masters of the Social Media Game

Masters of the Social Media Game

The Masters, one of the four majors of golf which concluded over the weekend had some surprises in store this year. Tiger Woods was in the spotlight after returning to the Masters after 3 years and Patrick Reed beat all the favorites to win the title in 2018. The...